Complimentary white paper

A comprehensive guide to event tracking

How to take your event tracking to the next level for accurate and complete data you can trust. A practical guide on building an event tracking strategy.

Yay, one step closer to better data!
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In this white paper we'll cover

We offer practical guidance on building an event tracking strategy. Whether you’re starting from scratch, or improving an existing strategy, we take you through a phased plan on how to approach data collection:

  • Why you should care about event tracking
  • How to start with your goals, not your data
  • What a tracking plan is and how it can help you
  • Who is best placed to own event tracking in your company
  • How to establish a repeatable process around event tracking
  • A helpful checklist to get you started

Making data-driven decisions isn’t about how much data you have,
or even the tools you use.
It’s about asking the right questions.