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Blog
Noteworthy articles on all things analytics. Strategies and stories told from those in the trenches.
Company news
Iteratively announces $5.4M fundraise
The story of how Iteratively came to be and where we're going.
Patrick Thompson
February 4, 2021
5
min read
All
Data capture
Data governance
Product updates
Company news
Opinion
Product updates
Iteratively is SOC 2 compliant
We’re making our commitment official with a 3rd party audit of compliance with industry standards.
Franciska Dethlefsen
April 8, 2021
2
min read
Opinion
The Product Led Growth stack
Some of the tooling you need to power your PLG initiatives and make PLG a reality.
Franciska Dethlefsen
April 6, 2021
12
min read
Data capture
How to choose the right tracking plan template (Mixpanel, Amplitude, and more)
An overview of all the templates out there.
Franciska Dethlefsen
March 31, 2021
7
min read
Data governance
A definitive guide to improving data hygiene across your organization
What is data hygiene, why does it matter and 5 best practices to get started.
Franciska Dethlefsen
March 23, 2021
6
min read
Data capture
How to make event tracking part of your release process
Event tracking is a foundational part of whatever you’re building, not an after-thought.
Georgia Iacovou
March 15, 2021
7
min read
Data capture
Common event tracking pitfalls and how to avoid them
Small changes to your data collection approach can greatly improve your data quality.
Franciska Dethlefsen
February 19, 2021
6
min read
Data governance
Why is data validation important?
TLDR: Data validation makes it easier for teams to trust their data and give your teams confidence in their work.
Franciska Dethlefsen
February 18, 2021
7
min read
Data governance
Why it's important to map data dependencies and how to get it done
Understanding how data flows and interacts with the systems in your stack has great benefits.
Franciska Dethlefsen
February 8, 2021
8
min read
Opinion
How to turn your analytics tracking into an ongoing collaborative process
Because analytics tracking is so much more than a single to-do list item.
Georgia Iacovou
February 1, 2021
8
min read
Opinion
The PLG Prism: How to disperse the light throughout your organization
What PLG is, why it is a viable option for some companies and how to get started.
Patrick Thompson
January 25, 2021
6
min read
Opinion
Who should really own your tracking plan?
Who's best positioned to own analytics tracking and how you get there.
Franciska Dethlefsen
January 11, 2021
10
min read
Data capture
Best practices to follow when creating or evolving your analytics tracking
Tracking plan best practices to get you successful
Franciska Dethlefsen
January 10, 2021
8
min read
Data governance
Why data teams struggle with data validation (and how to change that)
What the struggle is about and how to change your approach for the better.
Franciska Dethlefsen
December 18, 2020
9
min read
Product updates
Feature release: Introducing branching 2.0
We’re making it easier to collaborate on tracking plans with branching. Here’s how it works.
Franciska Dethlefsen
December 15, 2020
3
min read
Data governance
Popular data validation techniques for analytics, and why you need them
Why data validation is important and how you can get started today.
Franciska Dethlefsen
December 14, 2020
11
min read
Product updates
Introducing versioning
To treat analytics like code, one must treat analytics schema like code. How does that work in Iteratively?
Ondrej Hrebicek
June 22, 2020
7
min read
Product updates
Integrate 💬 Slack to easily communicate analytics changes
Now you and your team can stay up to date with the latest analytics changes directly in Slack without email overload.
Patrick Thompson
June 16, 2020
2
min read
Product updates
Iteratively + Snowplow Analytics destination support
Manage your analytics schema in Iteratively and validate your events using an enterprise-grade event data collection platform.
Patrick Thompson
June 10, 2020
2
min read
Opinion
Product analytics: The fundamental guide for 2020
How to get started and evolve your analytics stack over time. All this & more in this one-stop guide to product analytics.
Debdut Mukherjee
June 1, 2020
12
min read
Data capture
Implicit versus explicit event tracking: Hits and misses
What you need to know when choosing how you're going to instrument your analytics.
Patrick Thompson
April 8, 2020
9
min read
Opinion
Best resources for data folks
The top 5 newsletters, podcasts, books, communities and conferences for data folks.
Debdut Mukherjee
March 15, 2020
13
min read
Company news
Meet our new team members
Welcoming Justin, Andrew and Aaron to the team!
Patrick Thompson
January 1, 2020
2
min read
Data capture
How to create a tracking plan
Why creating a tracking plan is key to your product analytics strategy and some tips on how to get started.
Patrick Thompson
August 20, 2019
6
min read
Opinion
Prioritize outcomes over outputs
How high performing teams measure the metrics that matter and align work to deliver results
Patrick Thompson
May 3, 2019
4
min read
Opinion
What happens when you can't trust your data?
How to avoid a death spiral by building confidence in your data.
Patrick Thompson
March 4, 2019
4
min read
Data capture
How to choose the right tracking plan template (Mixpanel, Amplitude, and more)
An overview of all the templates out there.
Franciska Dethlefsen
March 31, 2021
7
min read
Data capture
How to make event tracking part of your release process
Event tracking is a foundational part of whatever you’re building, not an after-thought.
Georgia Iacovou
March 15, 2021
7
min read
Data capture
Common event tracking pitfalls and how to avoid them
Small changes to your data collection approach can greatly improve your data quality.
Franciska Dethlefsen
February 19, 2021
6
min read
Data capture
Best practices to follow when creating or evolving your analytics tracking
Tracking plan best practices to get you successful
Franciska Dethlefsen
January 10, 2021
8
min read
Data capture
Implicit versus explicit event tracking: Hits and misses
What you need to know when choosing how you're going to instrument your analytics.
Patrick Thompson
April 8, 2020
9
min read
Data capture
How to create a tracking plan
Why creating a tracking plan is key to your product analytics strategy and some tips on how to get started.
Patrick Thompson
August 20, 2019
6
min read
Data governance
A definitive guide to improving data hygiene across your organization
What is data hygiene, why does it matter and 5 best practices to get started.
Franciska Dethlefsen
March 23, 2021
6
min read
Data governance
Why is data validation important?
TLDR: Data validation makes it easier for teams to trust their data and give your teams confidence in their work.
Franciska Dethlefsen
February 18, 2021
7
min read
Data governance
Why it's important to map data dependencies and how to get it done
Understanding how data flows and interacts with the systems in your stack has great benefits.
Franciska Dethlefsen
February 8, 2021
8
min read
Data governance
Why data teams struggle with data validation (and how to change that)
What the struggle is about and how to change your approach for the better.
Franciska Dethlefsen
December 18, 2020
9
min read
Data governance
Popular data validation techniques for analytics, and why you need them
Why data validation is important and how you can get started today.
Franciska Dethlefsen
December 14, 2020
11
min read
Product updates
Iteratively is SOC 2 compliant
We’re making our commitment official with a 3rd party audit of compliance with industry standards.
Franciska Dethlefsen
April 8, 2021
2
min read
Product updates
Feature release: Introducing branching 2.0
We’re making it easier to collaborate on tracking plans with branching. Here’s how it works.
Franciska Dethlefsen
December 15, 2020
3
min read
Product updates
Introducing versioning
To treat analytics like code, one must treat analytics schema like code. How does that work in Iteratively?
Ondrej Hrebicek
June 22, 2020
7
min read
Product updates
Integrate 💬 Slack to easily communicate analytics changes
Now you and your team can stay up to date with the latest analytics changes directly in Slack without email overload.
Patrick Thompson
June 16, 2020
2
min read
Product updates
Iteratively + Snowplow Analytics destination support
Manage your analytics schema in Iteratively and validate your events using an enterprise-grade event data collection platform.
Patrick Thompson
June 10, 2020
2
min read
Company news
Meet our new team members
Welcoming Justin, Andrew and Aaron to the team!
Patrick Thompson
January 1, 2020
2
min read
Opinion
The Product Led Growth stack
Some of the tooling you need to power your PLG initiatives and make PLG a reality.
Franciska Dethlefsen
April 6, 2021
12
min read
Opinion
How to turn your analytics tracking into an ongoing collaborative process
Because analytics tracking is so much more than a single to-do list item.
Georgia Iacovou
February 1, 2021
8
min read
Opinion
The PLG Prism: How to disperse the light throughout your organization
What PLG is, why it is a viable option for some companies and how to get started.
Patrick Thompson
January 25, 2021
6
min read
Opinion
Who should really own your tracking plan?
Who's best positioned to own analytics tracking and how you get there.
Franciska Dethlefsen
January 11, 2021
10
min read
Opinion
Product analytics: The fundamental guide for 2020
How to get started and evolve your analytics stack over time. All this & more in this one-stop guide to product analytics.
Debdut Mukherjee
June 1, 2020
12
min read
Opinion
Best resources for data folks
The top 5 newsletters, podcasts, books, communities and conferences for data folks.
Debdut Mukherjee
March 15, 2020
13
min read
Opinion
Prioritize outcomes over outputs
How high performing teams measure the metrics that matter and align work to deliver results
Patrick Thompson
May 3, 2019
4
min read
Opinion
What happens when you can't trust your data?
How to avoid a death spiral by building confidence in your data.
Patrick Thompson
March 4, 2019
4
min read
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